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About BoomTree Live

Boom van Behoefte is a clothing brand with a second layer: every garment stands for a tree that is actually planted. BoomTree Live is the platform that makes that promise verifiable.

Our mission

BoomTree Live combines technology and ecology, giving everyone the opportunity to become part of a global movement to restore forests. We believe that transparency and trust are key elements of a successful environmental program.

From garment to forest

Sustainability promises are cheap. A tree you can find yourself on a map is not. That is why we link every garment to a tree, with its own ID, GPS coordinates and a photo record that grows as long as the tree does.

Our partners plant the trees in climate regions where they have the best chance of thriving. Drones take aerial photos at regular intervals, so you not only see that your tree is there, but also how it is doing.

That turns forest restoration into something you can follow, share and verify, instead of something you simply have to trust.

Why this platform

  • Every tree has a face

    Not an abstract number of hectares, but a tree with a unique ID, coordinates and photos you can look at yourself.

  • Verifiable, not promised

    Drone monitoring and open status information make sustainability a fact instead of a claim.

  • For people and companies

    Individuals follow their own trees; companies receive reporting they can use for ESG and CSR.

How it works

  1. Purchasing Boom van Behoefte clothing

    when you buy clothing, the tree planting program is automatically activated.

  2. Tree planting

    a tree is planted by our partners in a suitable climate region.

  3. Registration in the system

    each tree receives a unique ID and is registered in the system.

  4. Monitoring & Reporting

    regular drone photo reports allow you to track the tree growth and condition.

Hand holding a young sapling with its root ball, ready to be planted

B2C clients

  • Boom van Behoefte clothing customers
  • environmentally conscious consumers
  • people who want to contribute to forest restoration
  • participants in corporate social responsibility programs

B2B clients

  • companies with ESG programs
  • organizations requiring sustainability reporting
  • corporate carbon offset programs
  • partners in environmental initiatives

Technologies

Drones for monitoring

Regular aerial surveys provide up-to-date photos of the trees condition.

GPS coordinates

Accurate location data for each tree ensures transparency and easy tracking.

Web platform

A modern interface for convenient access to detailed information about your trees.

Ready to join?

Become part of the global movement to restore forests

TransparencyTrustEcologyTechnology
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